If you can show consumers what you are offering in an attractive and innovative way, they will probably purchase what you are selling. Could it really be as simple as that? Absolutely! If you create an email marketing campaign which meets these requirements, you’ll see your profits soar. The advice in this article is invaluable, so make sure to read it carefully.
Craft one message that’s clear in every email. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Create one simple message that is short and direct to the point. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
Before you send out emails, make sure to proofread them. Sending an email with typos or incorrect information is bad for your image. Before you ever hit “send,” test your email layout to ensure your satisfaction with the way it looks. Don’t forget to test any hyperlinks in your email, too. Make sure those links work properly.
Test out variations of what you want to use on your subject line by using A/B testing. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This allows you to determine which subject lines are successful and which ones are simply ignored.
Do not send any more than a single email message a week. Your customer base is likely made up of people who are busy and receive many messages each day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. There are times, however, when this may not be true. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
Use passive and active feedback to make your email marketing efforts stand out. Active feedback can be gained by asking your readers for suggestions. Passive feedback is much more subtle and not noticeable to the reader. You can utilize any tools and other software that you have in order to figure out which links are receiving the most clicks.
Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. Since the resolution is lower on these devices, you won’t have as much space. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.
Now that you can successfully use email marketing, make your content interesting and eye-catching. Try to see things from the point of view of your customers and offer them what they want. You won’t believe how quickly you’ll get a ton of results.