The Internet has made is easier than ever for businesses to interact with customers. The concept of email marketing represents a terrific method for starting and continuing solid relationships with clients, and the tips in the piece that follows are extremely useful in crafting a successful campaign.
You don’t want to send marketing emails to people who haven’t asked for them. Sending an unsolicited email is a mistake; people might start marking them as spam. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. In fact, a referral program is a great way to grow both your email base and your customer base.
It is important that you obtain subscriber consent before you begin emailing them. If you spam your customers you will find that you will never be taken seriously. Some customers will be significantly annoyed and cut the connection with you altogether by bringing their business elsewhere.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
Always limit your mailings to people who have given you permission to do so. If you don’t have permission, people will not trust you and you will build a bad reputation. Some ISPs may even consider blacklisting you, which can have a negative impact on your business.
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. Many mobile devices have lower resolution than the average computer monitor. Know the limitations that you have when it comes to these small displays, and ensure your emails can be read on a phone screen.
Don’t put out emails that use images to give people information that’s critical. Many readers will be using email clients that will not load images automatically, in order to protect their privacy. This may make your messages look unreadable and unattractive if you are too reliant upon images. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.
Take advantage of preheaders and make email previews work to your advantage. Preheaders are just the beginning line of text that comes from the body of the email, that is highlighted at the very top. A variety of email clients, including Gmail, place this preheader immediately after the subject, making this a great method for grabbing the attention of your readers.
It is known that there are new ways of doing business, due to the Internet. One specific way that businesses can use the Internet to keep in contact with valued customers as well as increase customer base is through email marketing. Utilize the above tips to begin your own email marketing campaign.